Longpoint Commons :: A Community’s Community

What problem can’t be solved with social media these days?

Our neighborhood was having trouble communicating, working together, and behaving like a true community, so we turned to Ning.com to help us improve that.

Using Ning it took only minutes to create a full-featured social network complete with groups, discussion forums, an event calendar, blogs, and photo sharing. After a few tweaks, neighbors were invited and The Longpoint Commons was born.

I’ve been working with online communities for years, and Ning has always impressed me with how easy it is for people to use. It seems like everyone who signs up immediately begins to write blog posts, join groups, or just build out their profile. A volunteer brigade, neighborhood crime watch group, and resident meetups appeared right away. It’s clear that social media makes it easier for busy, family-oriented suburbanites to connect. It really does take a village, and technology can make the village really hum.

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

1 comment

  1. One of the most ironic things about the impersonal nature of the internet is that it really brings people together who would otherwise never speak to each other. An online forum is much less intimidating than knocking on doors and people feel more comfortable in an on-line setting.

    Good execution and observation!

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