Social Media Listening – The Workshop!

I’m one of those social media geeks that never stops talking about how important listening is. So I often find myself presenting a session on the topic, as I did at the 2010 Blackbaud Conference for Nonprofits. My good friend Danielle Brigida and I followed our session with a workshop where our students built a social media listening dashboard using RSS feeds and iGoogle.

I took the materials from that workshop and created the worksheet you see below. It can help you get a listening dashboard setup at your nonprofit. Feel free to download and use it to learn everything you can about your supporters!

I’ve blogged about this over at, but thought I should stick it here too. Enjoy!

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

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