MacBook Pro Packaging is the Apple of my Sustainable Eye

When you have a MacBook Pro delivered, the nice shiny white Apple box comes inside a less shiny brown shipping box. In fact, the Apple box is suspended inside that shipping box by paper corner pads. While I’m stoked that these packaging pieces are recyclable (Apple does pay attention to the impact of its products),… Continue reading MacBook Pro Packaging is the Apple of my Sustainable Eye

101 Social Media Tactics for Nonprofits

Whew, that’s a mouthful! Over the last 12 months, I’ve been writing a (long-titled) book with my esteemed collegue, Melanie Mathos. We are thrilled that 101 Social Media Tactics for Nonprofits: A Field Guide will be coming out in February 2012, and I’m sure I’ll write more about here on this blog. in the mean… Continue reading 101 Social Media Tactics for Nonprofits

Social Media Listening – The Workshop!

I’m one of those social media geeks that never stops talking about how important listening is. So I often find myself presenting a session on the topic, as I did at the 2010 Blackbaud Conference for Nonprofits. My good friend Danielle Brigida and I followed our session with a workshop where our students built a… Continue reading Social Media Listening – The Workshop!

Found :: My First Flash Movie from 1998

Back in late 1997, Gabo Mendoza single handedly changed the course of interactive communication forever when he unleashed Gabocorp.com (archive removed!) upon an unsuspecting design world. Flash had been around for a short time, but nobody had ever built an entire site with it. In fact, I’m not sure anyone had even thought to…except for… Continue reading Found :: My First Flash Movie from 1998

50 Social Media Tactics for Nonprofits

Last week I spoke at the 2009 Conference for Nonprofits, and one of my presentations was called 50 Social Media Tactics for Nonprofits. Organizations often have social media channels developed, and are just looking for ideas they can use to engage their followers. This presentation is a roundup of 50 things nonprofits can do on… Continue reading 50 Social Media Tactics for Nonprofits

Longpoint Commons :: A Community’s Community

What problem can’t be solved with social media these days? Our neighborhood was having trouble communicating, working together, and behaving like a true community, so we turned to Ning.com to help us improve that. Using Ning it took only minutes to create a full-featured social network complete with groups, discussion forums, an event calendar, blogs,… Continue reading Longpoint Commons :: A Community’s Community