The 1990 Video

You know, I got out of the habit of actually writing here despite that being one of the objectives for this project. My main focus was to create a repository for 100% original work. Because of this, I’ve been leaning on my photos…which is fine. But I totally forgot to post the 1990 video!


Like all passionate skaters, we practiced self-documentation in ritualistic fashion. We filmed and we shot. We developed, edited, and screened. Guys were forever making sponsorship videos, and we analyzed contest films like fiendish hoops coaches. It was all part of the life.

Every year, my friend Todd and I would boil down a years worth of footage into “The Video.” We had two VCRs, one of which miraculously had an audio overdub feature, and we would spend hours getting our dub-on. After the segments were compiled and the hand drawn/written graphics were added, we slapped some tunes over the top.

I’ve been digitizing and posting these on YouTube for the crew…you can see the 1988 video here (Almost 20 years ago…gulp.) I had some flexibility when I worked on the 1990 video, because we hadn’t yet added the audio. I was able to mix the sounds of the skating with a the music, and this gave it a production quality that was unavailable back in the day.

So in writing this painfully long intro and posting a twenty-year-old video testament to skateboarding’s timelessness, I have pushed myself a little farther along. You poor soul. Here’s the video.

And for the record, the slams video gets watched the most on YouTube.

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

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