Early Bird Figures have Arrived

When i opened the mailbox today, a wave of geek-sweats kicked in as I spotted the tiny Hasbro logo on the plain white box. Could it be? Had they arrived? Indeed they had.

My Early Bird Certificate had run its course, and my four throwback Star Wars figures had arrived. I opened the box with the same exuberant excitement I had displayed 25 years ago when my mail-in Boba Fett arrived. R2-D2, Luke Skywalker, Chewbacca, and Princess Leia had come home in all their 2005-sculped glory.

Box

Packing

Figures

This was a great idea by the Hasbro marketing team – cheers to them for selling us all a piece of cardboard with an attached promise…AGAIN! Genius. I’m off to play…

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

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