LORD 2.0

Driving north on I-75, the tundra of Western Ohio is pretty bleak. Rows of harvested corn fight off sticky snow, and the sky already has that gray winter glaze. This is why so many Ohioans move to SC…can you blame them?

Somewhere south of Dayton, a giant red logo caught my eye. LORD. Not just any lord, but LORD in big red uppercase techno typography. I drove on, slightly tickled and more than curious. Turns out to be innocuous, but you always have to keep an eye out…

BTW – how cool is it that they own LORD.COM? Swank.

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

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