Not Quite Free

I still have not read Chris Anderson‘s book Free: The Future of a Radical Price, most likely because it is still sitting in my Amazon cart. The book examines the economy of free, and how it is evolving in today’s market. Whenever he speaks on this topic, as I saw him do at SXSW, he always gets grilled about why the book itself is not free (pssst, it is if you want to read it online). It’s not free because Chris needs to feed his family, who are apparently eating really well – Check out the price increase for “Free” that awaited me when I logged in today:

And yes, I’ll probably still buy the book!

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.


  1. Hi Michael – I actually haven’t read it, but I did hear him discuss the whole concept on the big stage at SXSW in March. The link to the free copy is up in the post, but I’m not sure if there’s a download option. It really is great stuff – I love how he thinks!

  2. I just finished reading Free (which I -did- get for free on my Kindle a while back). I thought it was really interesting and thought-provoking–at least from the perspective of someone who has been creating software for a long time. Try it, you’ll like it!!

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