Signs of the Twipocalypse :: @Campmor

Since the ’80s, I’ve been using the primitive Campmor catalog as my defacto guide to outdoor gear. In recent years, my purchases have moved online, but I still love getting that tissue-papery off-white zine. I guess I shouldn’t be surprised to see a giant callout to the @Campmor Twitter account, but there’s still something that doesn’t feel right about it. Should we really be plugged into the Campmor marketing machine when we’re on day three in Bryce Canyon? Hmmm, on second thought, this Twitter addict thinks maybe we should. Have a great weekend everyone!

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

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