Relay for Life – Part I

Fax Smash3 months ago when I decided to participate in Relay for Life, I had no idea what to expect. The event itself sounded cool, but I mainly focused on raising money. I wanted to do this for my Grandpa, my friend Alan, my uncle John, and my recently diagnosed Dad. I wanted to do this for everyone I knew who had suffered so much at the hands of this awful disease. What I didn’t know was how much fun it would be.

I knew hanging out with work friends would be great, but the event itself was a trip. Considering the Mount Pleasant edition is only in its second year, I was impressed. Between the cross-dressing “Miss Less” pageant and the Office Space-inspired fax machine smashing, it was hard to tell we were at a serious fundraising event. Kilts, night volleyball, kids running everywhere…it was extremely exciting and fun. I’ll post more pics later, but here are some to get started.

I should have focused on the fact that we may have cleared $80,000 $85,000 for the event (Mount Pleasant didn’t even crack $30k last year). I should have focused on the survivors in attendance. I should have focused on all the lives that are affected each year by this nasty beast. But except for the silent luminaries lap at 10 p.m., I mostly tried to have fun. I focused on my friends as we shared cancer-related stories from our own lives and contributed to this amazing event. Is that wrong? I don’t think so.

Fax Smash Fax Smash Fax Smash

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

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