Friday Morning Donut Call


“This Is My Donut”
The Creed of a US Worker

This is my donut.
There are many like it, but this one is mine.

My donut is my best friend.
It is my life.
I must master it as I must master my life.
My donut, without me, is useless.
Without my donut, I am useless.

I must eat my donut true.
I must eat more than my coworker who is trying to eat them.
I must eat them before they eat me.

My donut and myself know that what counts in this war
is not the sprinkles we eat, the glaze of our yeast, nor the cake we frost.
We know that it is the donuts that count.

My donut is human, even as I, because it is my life.
Thus, I will learn it as a brother.
I will learn its weaknesses, its strength, its parts,
its ingredients, its toppings and its hole.
I will ever guard it against the ravages of weather and damage
as I will ever guard my legs, my arms,
my eyes and my heart against damage.
I will keep my donut clean and ready.
We will become part of each other.

Before Dunkin’, I swear this creed.
My donut and myself are the defenders of my workplace.
We are the masters of our tummy.

So be it, until Dunkin’ Donuts is America’s
and there is no Krispy Kreme, but peace!

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.

Leave a comment

Your email address will not be published. Required fields are marked *