MacBook Pro Packaging is the Apple of my Sustainable Eye

When you have a MacBook Pro delivered, the nice shiny white Apple box comes inside a less shiny brown shipping box. In fact, the Apple box is suspended inside that shipping box by paper corner pads. While I’m stoked that these packaging pieces are recyclable (Apple does pay attention to the impact of its products), turns out they’re reusable too!

I noticed the spacing between the edges was the same width as Thomas the Tank Engine tracks, which are everywhere in my house. When I put the two together, they fit perfectly…then I thought about how I could use them. Sure enough, they are nearly the perfect height to work with the standard Thomas riser tracks. Very cool, and something new for the little ones to be creative with!

By Chad Norman

Chad is a marketing and branding strategist, proven leader, speaker, founder, and author. As COO of Catch Talent, he leads day-to-day operations including finance, human resources, marketing, and communications, as well as directs all employer brand client deliverables. Prior to Catch, Chad was VP of Marketing & Communication at SPARC, he served on the senior leadership team and lead marketing and communication strategy across all products and services. At Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. In 2016, Chad founded DisruptHR Charleston, a bi-annual gathering of HR professionals for a night of networking and Ignite talks. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, DisruptHR, IHRIM, NTC, DMA, AFP, and BBCON and has lectured at Wake Forest University, Indiana University, University of Michigan, College of Charleston, and The Citadel.


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